‘I wanted to build a Zimbabwean brand for Zimbabweans’

HARARE - In this week’s article we are profiling Rumbidzai  Ngwarai a fashion designer, who has caught the fashion industry by storm.

We will get an insight on how her business is doing and also how others who wish to venture in such a business can go about it. 

Q: What kind of business are you into?

A: I am into fashion design, designing contemporary clothing for stylish women and men aged between 18 and 35 years of age mainly. My clothing line is called Diella Reaux.

Q: What ignited the spark in you to start such kind of a venture? How did the idea for your business come about?

A: The idea came about when I was in university at Monash South Africa in 2009, studying Accounting and Economics (the complete opposite of my passion), where I became frustrated with the available options for clothing and having had a number of colleagues compliment me on my style, I resolved to attempt to design my own clothing line.

That’s how the idea came about. I had never studied anything to do with fashion and that in itself was a bit daunting but I just decided to pursue it even though I had no technical expertise in terms of the ability to sew or sketch professionally.

Q: Who are your clients, and how are they taking your initiative?

A: My clients are fashion-forward women and men who keep up to date with current fashion trends and always like to stand out in a crowd.

They love my initiative and they are always encouraging me.

Q: What would you say are the top three skills needed to be a successful entrepreneur?

A: Planning, managing finances, advertising.

Q: What motivates you?

A: The vision I have for Diella Reaux and the goals I aspire to reach in my business in future drive me to work hard in the present.

Q: What are your ideals?

A: A fully-fledged business that is profitable, relevant and benefits the society.

Q: How do you define success?

A: Attaining my goals, building a good reputation and having the society benefit through my business and above all being happy while accomplishing the above.

Q: What is the best way to achieve long-term success?

A: I think the best way to achieve long-term success is by working on daily goals that feed into weekly, monthly, annual goals and then long-term goals.

I do not believe you just wake up one day and you are successful, rather its steps taken daily that bring about that success.

Q: Where did your capital come from and how did you go about getting it?

A: My loving parents funded my very first collection and that kick-started me into motion. Since then I have funded my project from my earnings.

Q: How do you build a successful customer base?

A: I believe word of mouth is a very effective way of building a customer base.

Also in the information age we are living in, social media is a very powerful tool in attracting customers.

Q: How did you decide on the location for your business?

A: I wanted to build a Zimbabwean brand for Zimbabweans mainly and thus decided to make Zimbabwe the base location for my business.

Q: Who has been your greatest inspiration?

A: My parents. They have worked so hard to raise us and they have always encouraged us to reach for our dreams as they reach for theirs.

Q: What has been your most satisfying moment in business?

A: Producing my #GoldNoir Collection that I just launched on June 15, 2015. I put a lot of thought and effort into it and I improved on my design aesthetic, presentation and cohesion overally. Seeing it all come together was satisfying.

Q: How do you go about marketing your business? What has been your most successful form of marketing?

A: I use social media and word of mouth to market my business. Social media has been my most successful form of marketing I believe, as most enquiries refer to posts on my social media pages.

Q: Where do you see yourself and your business in 10 years? 20 years?

A: In 20 years, I see Diella Reaux as an internationally-recognised brand producing various fashion and beauty products. I see Diella Reaux stores regionally and internationally.

To learn more about the fashion designing business, join us on our up coming Entrepreneurship Expo that is coming soon. Where entrepreneurs’, ventures capitalists and exhibitors meet. If you would like to be profiled in one of our articles, or have a comment or feed back please do get in touch with me on 0771057101 or email me on nicknobert@gmail.com

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