TROUBLED TELECEL WOOS CUSTOMERS

TELECEL Zimbabwe has announced plans to launch three new value-packed promotions on its “Telecel go” prepaid platform this month.

 Chief commercial officer, Nkosinathi Ncube said the three promotions; night chat, 073 4 free weekends, and super voice, are part of the mobile network’s continued effort to make its services and products affordable and widely available for the majority amid the tough economic conditions.

“These three promotions are all in line with Telecel’s brand identity as the mobile company that offers the best value for money to its customers.

“Telecel’s decision to offer more value through these promotions to our hard-pressed customers is part of a wider price leadership strategy, which is aimed at ensuring our customers can enjoy affordable mobile services and products,” Ncube said.

He said the three campaigns would increase airtime for Telecel to Telecel voice calls for the mobile company’s prepaid subscribers.

The night chat promotion will allow subscribers who purchase 50 cents worth of airtime to make free Telecel to Telecel calls from 10PM on the day they recharge until 5AM the next morning.
The 073 4 free weekend promotion is a recharge-based promotion that will allow subscribers who recharge with a cumulative total of $4 or more between Mondays to Friday to enjoy free Telecel-to-Telecel calls that weekend starting at 10PM on Saturday until midnight on Sunday.

Ncube said qualification is automatic once a subscriber has reached or surpassed the total $4 recharge threshold through the week.

The promotions include a super voice bundles offer, which is an on-net voice call promotion.
“This will allow Telecel go pre-paid subscribers to buy two voice bundles for $1 or $2, which will give them 60 minutes and 200 minutes respectively.

“The 60 minutes from the $1 bundle will be valid until midnight on the day of recharge while the 200 minutes from the $2 bundle will be valid until midnight on the second day of recharge.

“To purchase the Super Voice Bundles, subscribers just dial *156#,” Ncube added.
The launch of the three new promotions comes on the back of a recent announcement by the mobile company that it had paid its $5 million June licence instalment, in line with an agreement between Telecel and POTRAZ. chronicle

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