The TotalEnergies CAF Africa Cup of Nations Morocco 2025 has set new commercial records, leading to an over 90% increase in CAF revenues compared to previous editions.
CAF attributes this success to a combination of factors:
* A surge in commercial partners
* Increased media rights distribution
* Growing interest in new markets including the Far East, China, and Japan
In terms of sponsorship, CAF has seen remarkable growth:
AFCON 2019 (Cameroon): 9 sponsors
AFCON 2023 (Ivory Coast): 17 sponsors
AFCON 2025 (Morocco): 23 sponsors
CAF calls Morocco 2025 the most successful commercial story in African football history. – SA Sports